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Monarch exhibits at IEE India 2018
Date of release:2018-03-02 Author: Number of hits: Printing Size:TT
  • Full range of Monarch's elevator and escalator control solutions exhibited at Mumbai trade show
  • Company is presenting complete elevator control solutions for the local market
  • Monarch is promoting its world-leading elevator safety features to Indian customers


MUMBAI, India, March 2nd, 2018 – At the recent 2018 International Elevator & Escalator Expo in Mumbai, Monarch – a globally-leading supplier to the elevator and escalator industry – exhibited its range of elevator and escalator control solutions. The company, which is a flagship brand of international industrial automation group Inovance, exhibited for the duration of the show, which ran from February 27th to March 1st.

Inovance booth with visitors


Group photo


This year, Monarch displayed its complete range of products. A number of products attracted significant attention from visitors including the HomeLift elevator control cabinet and the new NICE100 open-loop integrated elevator controller, which is designed specifically for the local market. Monarch is heavily promoting the importance of elevator safety to Indian customers, and the company's products feature the highest levels of safety certification – being EN81-1-A3, EN81-20 and GB7588 compliant. As a result of these strong safety credentials, the Monarch stand received visits from some of the world's largest multinational elevator manufacturers.


Monarch has enjoyed exponential growth in India in recent years and has now exhibited at IEE four times. The company currently ranks number one in the Indian Elevator market and, since entering India in 2012, has achieved a market share of over 30%. Today Monarch is one of the most recognized elevator industry brands in the country, and is constantly upgrading its local capabilities to ensure it can continue to serve the needs of its rapidly growing base of Indian customers to the high standards they expect.


With an increasing focus on tailoring Elevator products and solutions for the Indian market, Monarch and Inovance are well positioned to continue their strong in-country growth.

Inovance booth attracted a lot of people from the industry to stop by and interact during the event


Inovance booth received a lot of visitors


 Mr. Roger Ooi, sales director of Inovance, interviewed by a local TV station

Visitors gathering at Inovance booth



About Monarch

Monarch was founded in 2003 as an integrated elevator control technology business. The company is a world leader in variable frequency drive technology for elevators. The integrated concept combines an elevator control with the drive. Monarch's product portfolio includes theNICE3000+ integrated elevator controller, the NICE2000 integrated escalator controller and the NICE1000+ parallel integrated controller.


About the Inovance Group

Inovance is a leading provider of industrial automation solutions. The company was founded in 2003 in Shenzhen, China, and listed on the Shenzhen Stock Exchange in 2010. Inovance's flexible production techniques and expert understanding of all industry sectors have allowed the company to establish globally leading industry-specific business units such as Monarch - one of the world's largest suppliers of elevator and escalator control solutions. The company's product portfolio includes low voltage AC drives, medium voltage drives, servo drives & motors, intelligent controllers, industrial robots, electric vehicle inverters, light rail transit converters and industrial internet solutions. Inovance maintains offices, factories and R&D facilities across China, India, South Korea, Germany, France and Italy. The company delivers complete industry solutions for: elevators & escalators; plastic injection machines; textile machinery; machine tools; air compressors; hoists & cranes; printing & packaging, robotics; electric vehicles and light rail transit. For more information, visit


About IEE

The International Elevator & Escalator Expo India is an annual Indian trade show that attracts both domestic and international participants. The exhibitions showcases the entire elevator industry including all types of elevators and escalators, as well as the full range of components and accessories. For more information, visit

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